Brand

Brand assets

Logos, colours and typefaces for press, partners and suppliers. Please follow the guidelines below. For anything else, or for artwork in another format, email hello@lunacrafted.co.uk.

Download all assets (ZIP)

Logos

The mark and the emblem

Mark

For light backgrounds. Use alone for favicons, social avatars and small sizes.

SVG PNG

Mark, reversed

For dark backgrounds, with the gold vein running through the crescent.

SVG PNG

Full emblem

The stacked lockup with stone texture. For hero images, print and signage, at 120px wide or larger.

PNG

Colour

Neutral first, one vein of gold

Around nine-tenths of any layout is limestone, white and charcoal ink. Gold appears once: a tagline, a rule or a link.

Limestone#F7F5F0 · Backgrounds
Ink#3A3833 · Text and the logo
Stone#5C5850 · Large shapes
Pale stone#D9D4CA · Logo on dark
Charcoal#1E1D1B · Dark backgrounds
Gold vein#7D6640 on light · #C9AE7E on dark

Typography

Two typefaces

LUNA · Aa

Cormorant Garamond

Medium and SemiBold. Headlines, product names and the wordmark. Capitals widely spaced for display; sentence case for headings.

CRAFTED · Aa

Montserrat

Regular and Medium. Body text, plus spaced capitals for labels, buttons and taglines.

Both are free under the SIL Open Font License, from Google Fonts.

Usage

Using the logo well

Do

Leave clear space on every side equal to the height of the L.
Keep the mark at least 32px tall on screen and the full emblem at least 120px wide.
Use the charcoal version on light grounds and the reversed version on dark ones.
Place the logo on a plain panel when it sits over photography.

Don’t

Recolour it outside ink, stone or pale stone.
Stretch, rotate, outline or add shadows and effects.
Rebuild the wordmark in another typeface.
Place the light version straight onto busy stone or photography.